Thursday, February 25, 2010

ABC: Daytime No. 1 in Women 18-34 and Women 18-49

From the ABC ratings press release:
* ABC ranked as Daytime's No. 1 network in Women 18-49 (1.3 rating/861,000 - tie) and Women 18-34 (1.0 rating/326,000 -tie).

* GENERAL HOSPITAL stood as Daytime's No. 1 program in Women 18-34 (1.1 rating/364,000) the week undercover cop Dante takes the stand against his mob boss father, Sonny.

* This week qualified as ONE LIFE TO LIVE's most-watched week in 9 months in Women 18-49 (821,000) and in 3 months in Women 18-34 (308,000) - since weeks of 5/18/09 and 11/16/09, respectively, during a climatic production in which Stacy falls through the ice to her death.

Following are the Daytime Lineup averages, plus Top Programs Ranks - Week of February 15, 2010:

Daytime Rank: Total Viewers
No. 1 CBS 3.91 million
No. 2 NBC 3.28 million
No. 3 ABC 3.05 million

Daytime Rank: Women 18-49 (Rtg/000s)
No. 1 NBC 1.3/866,000
No. 1 ABC 1.3/861,000
No. 3 CBS 1.2/768,000

Top Daytime Programs in Women 18-49 (rank based on rating)
THE YOUNG AND THE RESTLESS 1.7/1.15 million
GENERAL HOSPITAL 1.5/996,000
DAYS OF OUR LIVES 1.3/866,000
THE VIEW 1.3/851,000
ONE LIFE TO LIVE 1.2/821,000
THE PRICE IS RIGHT #1 1.2/794,000
ALL MY CHILDREN 1.2/775,000

Source: NTI, Live + Same Day: Week of 2/15/10. All ranks based on rating unless otherwise noted. PRICE IS RIGHT based on 11:00 a.m.-12:00 p.m. average.

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