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NEWS: Shaughnessy, Sorensen, DH Ratings Low, GLEE

DESPERATE HOUSEWIVES reached first run ratings low versus Globes
Against competition from the Golden Globes and the season premiere of 24, DESPERATE HOUSEWIVES only managed 11.2 million total viewers, a new first run low for the series. BROTHERS & SISTERS was watched by 8 million.

GLEE scoop from the Globes
“We just announced we’re doing a nationwide search for the season 2 cast, and [a boyfriend for Kurt is] one of the three roles that we’re adding. And we’re going to make them a power couple. We’re not going to do the whole hiding in the shadows thing. We’re going to make them popular, and out and proud and glamorous. Like prom king and king. We’re doing the opposite of what’s been done.” But wait, there’s more: “We’re also casting sort of a Eve Harrington [from All About Eve] to kind of steal Rachel’s thunder a little. So those are two of the three.”

INTERVIEW: Former DAYS star Charles Shaughnessy (ex-Shane)
"My goal when I was a kid in college was to be a lawyer - I was studying law - and I think I probably would have been miserable. So I'm glad I didn't pursue that goal as hard as I could. Then the goal of acting popped up, and it's been really good to me. Sure, one can say that one wants to be a big, successful movie star, but if that were the case, I wonder if I'd have the family that I have."

INTERVIEW: MAKE IT OR BREAK IT creator Holly Sorensen
"The demographic reach of ABC Family is pretty darn clear. My hunch is that they're growing the female audience in age range both younger and older with women in their 30s and 40s who watch the show, which is great, and we do get a chunk of men who watch it, too. We grew in the numbers last Monday [and] we grew in every demo. More boys, more older, more younger, more men."

Why does KMOV in St. Louis start its local news at 4:58 p.m.?
"It's a strategy to keep people watching," said Steve Costa, assistant news director at KMOV-TV, Channel 4. "The easiest person to get to watch your station is the person who is already watching your station. So, it seems like the best way to get people to continue to watch.

"For us, 'The Young and the Restless' ends at 4:58. Our option is to run two minutes of commercials or start the news right away.Obviously, we would rather use that commercial time elsewhere, so we try to keep the people who were watching THE YOUNG AND THE RESTLESS"

6 comments:

  1. It's a shame about DH ratings - last night was the first time all season it was more of a 'comedy' than it's been in a long time.

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  2. I love the DH mix of comedy and drama. I really enjoyed last night's episode - the competive moms, Bree dealing with Orson and Lynette going to the therapist.

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  3. Roger,

    The link for the Y&R story goes to a different story about a "barn store" closing.

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  4. The Y&R mention is on that page, just down a bit. :) I found it interesting the local CBS station considers Y&R a great local news lead in. 40 years ago there were late afternoon soaps, or at least 4pm soaps. I wonder if that would help the current shows.

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  5. Hi there Testablog! You actually have to scroll down below the barn store closing question. I guess in some columns barn stores take precedence over Y&R, go figure!

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  6. The Y&R KMOV story is very interesting. In Canada--for DECADES--Global TV runs its day-ahead episodes of Y&R around that time (4:30-5:30 pm or thereabouts), and follows that with local news. As with KMOV, they basically go straight from the credit roll to the local news.

    Y&R is a top-20 show (not just soaps--all shows) in Canada...so I think it has really helped the Global News franchise.

    As for the Glee piece...Kurt as part of a power couple, and "All About Eve" for Rachel sound so fun. I am very impatient for April. I just want this show to keep a solid footing in "heart" and "genuine emotions"...not broad camp and movie parodies. One secret of Glee is that it is funny, but not eye-rollingly so.

    Since the April run for Glee is kind of like a second season...and most shows seem to have a sophomore slump...I'm very worried (even with an Idol lead-in). This is my favorite new show of the season (and The Middle is a close second).

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