For the second year in a row, ABC Daytime and SOAPnet have signed on as the presenting sponsor of the 2010 Stagecoach Country Music Festival powered by Toyota. The event, held at the Empire Polo Club in Indio, California, is a part of ABC Daytime and SOAPnet’s Soap Nation Tour, an ongoing initiative to bring the stars to more fans in more cities more often.
As part of the sponsorship, actors from all three award-winning soaps, ALL MY CHILDREN (AMC), ONE LIFE TO LIVE (OLTL) and GENERAL HOSPITAL (GH), will be integrated into the event, introducing musical acts and interacting with fans on the Mane Stage. Throughout the weekend and located in a highly visible location near all the action, concert-goers will have the opportunity to visit a company-branded tent and RV where ABC and SOAPnet will hold autograph sessions, run giveaways and raffles and offer visitors the chance to relax with manicures and massages through the Soap Nation mini-spa. Talent confirmed to attend (subject to change and in alphabetical order) include Bobbie Eakes, Melissa Claire Egan and Vincent Irizarry from ALL MY CHILDREN, Kristen Alderson, Brandon Buddy, Kassie De Paiva, Hillary B. Smith, Bree Williamson and Robert S. Woods from ONE LIFE TO LIVE, and Bradford Anderson, Brandon Barash and Laura Wright from GENERAL HOSPITAL. Go to www.soapnet.com for additional details.
In addition, customers who purchase tickets as of Friday, January 29 via ticketmaster.com with the special code SOAPNATION will receive a bonus of attending a special “meet and greet” event with key soap talent attending the weekend’s festivities. The offer is subject to limited availability and is good only while supplies last.
“After last year’s successful partnership with one of the pre-eminent country music festivals, it was logical for the networks to return to Stagecoach for another year,” said Adam Rockmore, senior vice president, ABC Daytime and SOAPnet Marketing. “With a top-notch slate of music performers coupled with more daytime talent to interact and mingle with our devoted fans, this year promises to be bigger and better.”
Stagecoach continues ABC Daytime and SOAPnet’s winning multi-faceted music strategy. Seen as a key promotional platform and a way to reach highly engaged women, the networks have the ability to connect their dedicated audience with new music. The initiative includes sponsoring tours, integrated in-show performances and promoting new songs in on and off air–marketing campaigns.
STAGECOACH: California’s Country Music Festival features a mix of artists from the genres of mainstream country, bluegrass, folk, roots rock and alt-country performing on multiple stages. The now critically acclaimed gathering also includes a variety of activities, including a leading BBQ competition and expanded camping area with amenities exclusive to campers. This year’s lineup features some of the top talent in the country music world today, including Keith Urban, Toby Keith, Brooks & Dunn and Sugarland. To view the full artist lineup, a complete breakdown of available ticketing and onsite camping/RV options, please visit www.Stagecoachfestival.com.
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