Monday, November 30, 2009

DAYS Ratings Highs: 11 Month W18-49, 10 Month W18-34

From the NBC press release: For the week of November 16-20, DAYS OF OUR LIVES (1.4 rating, 9 share among women 18-49, 1.1/7 among women 18-34) ranked #2 among network daytime series in women 18-49 rating and tied for #1 in the women 18-34 demo. DAYS matched its highest women 18-49 rating in 11 months (since the week of December 8-12, 2008) and tied its highest women 18-34 rating in 10 months (since the week of January 12-16).

Compared with the same week last year, DAYS was up 15 percent last week in women 18-49 viewers (946,000 vs. 820,000), 24 percent in women 25-54 (1.064 million vs. 855,000) and 16 percent in total viewers (3.1 million vs. 2.7 million).

Season to date, DAYS is tied for #2 in both the women 18-49 race and the women 18-34 category.

DAYS is delivering its biggest audiences at this point in the season in three years in women 18-49, women 25-54 and total viewers.

Season to date, DAYS is up 10 percent in women 18-49 (987,000 vs. 901,000), up 14 percent in women 25-54 (1.075 million vs. 946,000) and up 14 percent in total viewers (3.1 million vs. 2.7 million). DAYS is generating the biggest year-to-year gains for any daytime series on any major network in total viewers and women 18-49 viewers.

Ratings reflect “live plus same day” data unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”

11 comments:

  1. Maybe it's just a coincidence that DOOL's ratings took off after CC joined the show....Ahhhh yeahhhh right...!!--One of the 15% new viewers to DOOL who is watching just cause of CC...who by the way deserves a big fat raise...cause she can bring it...

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  2. Yes.. it is Crysal Chappell... all her fans from GL are watching. We lost a friend when they took away Olivia and Natalia but we can watch Venice Friday... Days if they were really looking at the ratings might want to get Jessica on board... Crysal is the Queen of Daytime.

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  4. While I started watching again because of Crystal, the folks at DOOL have done a great job making the show interesting again. The actors are great, the vibe is cool. It's a good time. Crystal makes being a fan fun. The Days team makes NBC daytime cool again.

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  6. absolutely the ratings went higher when crystal chappell came back on the show...she deserves an award on this...she really is a brilliant actress. KEEP IT UP CRYSTAL!

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  7. Thank you Louise Sorel and Wally Kurth and Crystal Chapell and...
    Days is Rock and Rolling baby! Yeah baby!

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  8. I have to agree with everyone here, I watch DOOL only because Crystal is there.

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  9. I have always watched Days but to have CC back especially after the heartbreak of losing Otalia is a gift. Thank you Days and I also agree time to get Jessie on board and the ratings will will get even higher.

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