Saturday, October 17, 2009

Soap Opera TV Ratings For Oct. 5-11, 2009

Compiled from a list of several sources, here are the Nielsen ratings for the week of October 5-9, 2009 for all the daytime and primetime television soap operas.

GREY'S ANATOMY (13.8 million, 8.9/14)
THE GOOD WIFE (13.4 million, 8.7/15)
DESPERATE HOUSEWIVES (13.1 million, 8.0/12)
PRIVATE PRACTICE (9.5 million, 6.3/11)
BROTHERS & SISTERS (9 million, 5.9/10)
FLASHFORWARD (9 million, 5.9/9)
GLEE (7.3 million, 4.5/7)
MANANA ES PARA SIEMPRE (7.3 million) - Monday finale + more viewers than NBC & CW
HEROES (5.4 million, 3.3/5)
EASTWICK (5.3 million, 3.7/6)
THE YOUNG AND THE RESTLESS (4.95 million, 3.6/12) - daytime airing only
THE VAMPIRE DIARIES (3.5 million, 2.1/3)
THE BOLD AND THE BEAUTIFUL (3.25 million, 2.3/8)
FLASHFORWARD (3.1 million, 2.2/4)) - Friday repeat
DAYS OF OUR LIVES (3.0 million, 2.2/8) - daytime airing only
GENERAL HOSPITAL (2.51 million, 1.9/6) - daytime airing only
ALL MY CHILDREN (2.47 million, 1.7/6) - daytime airing only
AS THE WORLD TURNS (2.42 million, 1.8/6)
ONE LIFE TO LIVE (2.40 million, 1.9/6) - daytime airing only
ONE TREE HILL (2.2 million, 1.5/2)
90210 (2.2 million, 1.6/3)
GOSSIP GIRL (2.1 million, 1.5/2)
MELROSE PLACE (1.6 million, 1.2/2)
MELROSE PLACE (1.1 million, 0.8/1) - Wednesday repeat
LINCOLN HEIGHTS (0.86 million)
GREEK (0.74 million)

In other ratings news, LET'S MAKE A DEAL averaged a 1.5 household rating for its first half hour (0.6 in W18-49) and 1.6 in the second (0.7 in W18-49) which was below all the daytime soaps. If historical trends hold this does not bold well for the game show. The profit margin may be better than a soap with a similar or slightly better ratings, but the loyalty of the audience is not the same and these shows tends to dive fast.

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