Thursday, October 29, 2009

News Round-up: Braeden, GLEE, 90210, Castellaneta

How Sunday Became TV's Most Expensive Night
Is Sunday the new Thursday? For at least three TV seasons, Sunday has been the most expensive night of the week on broadcast TV for advertisers, according to Advertising Age's annual survey of ad prices for network programming in prime time.

It's not a huge difference, but Sunday has edged out Thursday for several seasons. Ad buyers believe the two nights have taken on different functions for marketers: Thursday remains important to any advertiser who has a weekend event to tout -- a movie opening or an important sale at a particular retail outlet. Sunday, due to the sheer numbers it attracts, stands as a good night to drive awareness of new goods and services.

Y&R's Braeden says he and Sony had a "meeting of the minds"
"We have straightened things out and understood each other's positions and came to an understanding that I think is mutually satisfactory," reports the actor, who was bowled over by the incredible fan response to the news that he was leaving. "I have to say the audience's reaction surprised me and deeply touched me," he says.

Dan Castellaneta to visit HOUSEWIVES
Castellaneta, who voices Homer Simpson, will play the pilot of a small plane that crashes down on Wisteria Lane during a Christmas party on the ABC series.

GLEE's 'Don't Stop Believin'' Goes Gold
In yet another sign that GLEE has gone from smash comedy hit to cultural phenomenon, the cast's rendition of Journey's "Don't Stop Believin'" has just been certified Gold for digital sales in excess of 500,000 downloads, and to date, over two million Glee songs have been purchased online. Seven songs from Glee now occupy spots in the top 200 of iTunes Top Songs chart and Newsweek recently observed that the Fox series' "rabid online fanbase has given the show's music a life of its own."

90210 same-sex shocker: Rumer Willis to romance (spoiler alert)
This January, 90210 will embark on a major same-sex storyline that will pair the show’s token lesbian, Gia, played by Rumer Willis, with another major (and heretofore straight) female character - Adrianna!

Lane Davies to star in Elmira College play
Davies will play a lead role in the Elmira College Theatre Program's upcoming production of the Tennessee Williams play "Cat on a Hot Tin Roof."

ATWT's Michael Park is celebrity chairman of TANYS
Michael Park will be the celebrity chairman of the Theatre Association of New York's 2009 Festival. The Festival, marking its 50th year, is scheduled Nov. 20 to 22 at the Genesee Center for the Arts at Genesee Community College.

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