The parent companies of all the major broadcast networks, along with several media buying agencies and advertisers announced Thursday the creation of a new all-encompassing TV ratings measurement system: The Coalition for Innovative Media Measurement (CIMM).
The group includes 14 companies joining together to from a new data system and has been rumored for weeks. The organization will attempt to challenge Nielsen Media Research as the preferred source of advertiser data that determines the popularity of content.
CIMM intends to measure TV ratings data cross multiple platform rather than just linear viewing.
"CIMM will work to explore and identify new methodologies and approaches to audience measurement," read the announcement. "The group will initiate, fund and evaluate a series of pilot studies with independent measurement companies focusing on two key areas: the current and future potential of television measurement through set-top-box data, and new methods for cross-platform media measurement."
Source: THR.com
Interesting and long overdue. Should be interesting to see what other methods they use and how different their results are from Nielsen.
ReplyDeletedefinitely long overdue ill be excited to see the difference between a shows ratings when this takes affect.
ReplyDeleteAbout stinkin' time... I've always thought Nielsen was too much of a monopoly. I wonder if this new method will include other viewing platform such as internet and DVRs.
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