OFFICIAL: Daytime Emmys Will Air on Sunday August 30


THE NATIONAL ACADEMY OF TELEVISION ARTS & SCIENCES ANNOUNCES
The 36th ANNUAL DAYTIME ENTERTAINMENT EMMY® AWARDS


Daytime Emmy Awards To Be Telecast August 30th, 2008 On the CW Television Network at 8:00 p.m. (ET) from The Historic Orpheum Theatre in Los Angeles

Sesame Street to Receive Lifetime Achievement Award for 40 Years of Educational Television


New York – April 7, 2009 –The National Academy of Television Arts & Sciences (NATAS) today announced the broadcast of the 36th Annual Daytime Entertainment Emmy® Awards on the CW Television Network on Sunday, August 30th, 2009 from the historic Orpheum Theatre in Los Angeles, CA. The show is a unique partnership between Associated Television International (ATI), NATAS and MGM Worldwide Television, which is handling worldwide distribution of the telecast.

“The Daytime Emmy Awards are one of the cornerstones of our business,” said Frank Radice, President & Chief Marketing Officer, NATAS. “There wouldn’t be a television awards season without them. From the extravagant red carpet to the great entertainment, the viewer will experience the show through new approaches which will make this year’s show more robust and relevant than ever before.”

ATI President and Emmy award winning producer David McKenzie with Paul Sharratt, will executive produce the show.

“We are thrilled to be working with NATAS, MGM and the CW on this year’s special presentation,” stated Jim Romanovich, ATI’s president of Worldwide Media and Entertainment. “As the producers of many successful event specials, including The World Magic Awards, and as fans of the daytime genre, it is our quest to make this a fast paced, fun-filled entertainment special that celebrates the best of daytime.”

“We’re pleased to have this prestigious franchise on our network,” said Dawn Ostroff, president, entertainment, The CW. “It is not only a terrifically entertaining show with a core female following similar to our own, but will also give us a promotional platform as we launch our Fall 2009 schedule.”

Jim Packer, Co-President of MGM Worldwide Television, stated: “MGM is always looking at creative ways to work with our partners in bringing compelling product to the marketplace and this is clear example of executing that strategy.”

Through the use of innovative programming from social networking sites, audiences will be availed unprecedented interactivity between the program and audience. Westwood One Radio, the official radio partner of the event will also be offering a wide range of exciting participatory contests for their listeners.

Nominations will be released on May 14th, 2009, some of which will be announced on NBC’s TODAY with Kathie Lee Gifford and Hoda Kotb (10am ET). The complete list will be available that evening at a nominating event at the Hearst Tower, in Manhattan, home of the official print partner of the Daytime Emmy Awards, Good Housekeeping Magazine.

A multi page insert dedicated to The Daytime Emmy Awards and the Nominees will appear in the September issue of Good Housekeeping.

In addition to honoring the best in Daytime Entertainment Drama Series, Talk & Morning Shows, Variety, Cooking, Animation, and Courtroom Drama, this year’s Lifetime Achievement Award will be awarded to SESAME STREET for its 40 years of educating and entertaining our children, their children and most of us!

The Daytime Entertainment Emmy Awards recognize outstanding achievement in all fields of daytime television production and are presented to individuals and programs broadcast from 2:00 a.m.-6:00 p.m. during the 2008 calendar year.

The 36th Annual Daytime Emmy® Awards is a presentation of the National Academy of Television Arts & Sciences in cooperation with the Academy of Television Arts and Sciences.

All balloting for the 36th Annual Daytime Entertainment Emmy® Awards will be compiled by the independent accounting firm of Deloitte & Touche LLP. American Airline is the official airline of the Daytime Entertainment Emmy Awards.

You can follow the 36th Daytime Entertainment Emmy® Awards on our Twitter page at: www.twitter.com/theemmys.

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