Thursday, April 9, 2009

Daytime Nielsen Ratings Week of Mar 30-Apr 3, 2009

From Soap Opera Network:
Total Viewers (Compared to Last Week/Compared to Last Year)
1. Y&R 5,134,000 (-61,000/-71,000)
2. B&B 3,325,000 (-170,000/-341,000)
3. DAYS 2,867,000 (-185,000/+44,000)
4. AMC 2,713,000 (-66,000/+300,000)
5. OLTL 2,688,000 (-80,000/+274,000)
6. GH 2,644,000 (-200,000/-198,000)
7. ATWT 2,605,000 (-125,000/-190,000)
8. GL 2,217,000 (-32,000/-89,000)

Household Rating
1. Y&R 3.7/13 (+.1/-.1)
2. B&B 2.5/8 (same/-.2)
3. DAYS 2.2/7 (same/+.1)
4. AMC 2.0/7 (-.1/+.1)
4. OLTL 2.0/7 (same/+.1)
4. GH 2.0/6 (-.1/-.1)
7. ATWT 1.9/7 (-.1/-.2)
8. GL 1.6/5 (same/-.1)

We Love Soaps Observation: The day GL was canceled, April 1, was one of the most viewed episodes of the year and the most viewers GL had sine February 10.

From the ABC ratings release:
* ABC won the week among Women 18-34 (No. 1T - 1.1 rating/360,000) and Women 18-49 (No. 1T - 1.3 rating/888,000).

* In Women 18-34, ABC delivered 4 of Daytime's Top 5 programs: THE VIEW (No. 1 - 1.2 rating/391,000), GENERAL HOSPITAL (No. 2T - 1.1 rating/363,000), ALL MY CHILDREN (No. 5T - 1.0 rating/350,000) and ONE LIFE TO LIVE (No. 5T - 1.0 rating/334,000).

* In Women 18-49, ABC delivered 4 of Daytime's Top 5 programs: THE VIEW (No. 2 - 1.5 rating/999,000), GENERAL HOSPITAL (No. 3T - 1.3 rating/864,000), ONE LIFE TO LIVE (No. 3T - 1.3 rating/853,000) and ALL MY CHILDREN (No. 3T - 1.3 rating/836,000).

* In Women 18-34, THE VIEW (No. 1 - 1.2 rating/391,000) ranked 1st among all Daytime Programs.

* This week THE VIEW ranked 3rd among all daytime programs in Total Viewers: THE YOUNG AND THE RESTLESS (1.8 rating/5.13 million), THE PRICE IS RIGHT (1.5 rating/4.33 million) and THEVIEW (1.5 rating/4.22 million).

Daytime Rank: Total Viewers
No. 1 CBS 3.54 million
No. 2 ABC 3.07 million
No. 3 NBC 2.87 million

Women 18-49 (Rtg/000s)
No. 1 ABC 1.3/888,000
No. 1 NBC 1.3/844,000
No. 3 CBS 1.1/746,000

Top Daytime Programs in Women 18-49 (rank based on rating)
Program Net Rtg/000s
THE YOUNG & THE RESTLESS 1.6/1.09 million
THE VIEW 1.5/999,000
GENERAL HOSPITAL 1.3/864,000
ONE LIFE TO LIVE 1.3/853,000
DAYS OF OUR LIVES 1.3/844,000
ALL MY CHILDREN 1.3/836,000

Source: NTI, Live + Same Day: Week of 3/30/09. All ranks based on rating unless otherwise noted All percent changes based on 000s).

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