Thursday, April 9, 2009

ABC Daytime Sweeps Ratings Release

ABC Daytime - February 09 Sweep (3/5/09-4/1/09)

* ABC Wins the February Sweep among Women 18-49 : ABC (#1T - 1.3 rating/868,000)

* With 4.1 million Total Viewers, THE VIEW ranked among daytime's Top 3 most-watched programs, garnering its largest February sweep audience ever.

* ABC held 4 of the Top 5-ranking Daytime programs in February Sweep 09 in Women 18-49: THE VIEW (#2 - 1.5 rating), GENERAL HOSPITAL (#3T - 1.3 rating), ONE LIFE TO LIVE (#5T - 1.2 rating) and ALL MY CHILDREN (#5T - 1.2 rating).

* With Women 18-34, THE VIEW ranked 1st (1T - 1.1 rating) and 2nd with Women 18-49 (#2 - 1.5 rating) and for the February sweep.

* With Women 18-34, ALL MY CHILDREN posted 4% growth over the February 2008 sweep (334,000 vs. 322,000).

Rank Total Viewers
No. 1 CBS 3.61 million
No. 2 ABC 3.06 million
No. 3 NBC 2.88 million

Women 18-49 (Rtg/000s)
No. 1 NBC 1.3/879,000
No. 2 ABC 1.3/868,000
No. 3 CBS 1.1/737,000

Top Daytime Programs in Women 18-49 (rank based on rating):

Program Net Rtg/000s
THE YOUNG & THE RESTLEESS CBS 1.6/1.08 million
THE VIEW ABC 1.5/986,000
GENERAL HOSPITAL ABC 1.3/881,000
DAYS OF OUR LIVES NBC 1.3/879,000
ONE LIFE TO LIVE ABC 1.2/820,000
ALL MY CHILDREN ABC 1.2/787,000

Source: NTI, Live + Same Day, 3/5-4/1/09

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