“Like sands through the hourglass, so are the days of our lives.” For over a third of a century, those words have introduced and underscored one of daytime drama's mainstays. DAYS OF OUR LIVES, which turned 43 in November, first premiered as a half-hour drama in 1965 and expanded to an hour 10 years later. Today it is one of the favorite daytime television serials of female viewers (18-34).
DAYS OF OUR LIVES is set in the fictitious Midwestern town of Salem. The core families are the Hortons and Bradys, and the multi-layered storylines involve elements of romance, adventure, mystery, comedy and drama. The series is produced by Corday Productions, Inc., in association with Sony Pictures Television. Executive producer Ken Corday is following in the tradition of his parents, Betty and Ted Corday, who co-created DAYS OF OUR LIVES and helmed the series for many years. Gary Tomlin is co-executive producer. Dena Higley and Christopher Whitesell are the co-head writers.