Monday, March 30, 2009

ABC/SOAPnet Video Hitting YouTube

The Walt Disney Co. said Monday it has agreed to provide short-form videos from its ABC and ESPN television properties to run on Google Inc.'s YouTube under an ad-revenue sharing arrangement. Financial details of the arrangment were not disclosed, except that Disney Media Networks will be able to sell advertising attached to its content. Google and Disney will split ad revenue generated from the partnership.

Disney will create YouTube "channels" launching next month and the following month for ESPN, ABC Entertainment, ABC News, ABC Family and SOAPnet. It also has the option to create channels for specific TV shows.

Content will be short-form only, each piece running five minutes long or less, and will include behind-the-scenes action from ABC shows, interviews with celebrities, sneak-peaks of upcoming episodes and recaps of episodes already aired. A sample show at Youtube now from ESPN is a four-minute segment about fantasy baseball.

Disney has yet to announce a deal with YouTube to share full episodes of programs.

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