New York & Company, a leading specialty retailer of women's fashion apparel, will team up with ABC's ALL MY CHILDREN by outfitting the female cast of the Emmy Award-winning daytime drama.
"We are thrilled to team up with the designers at New York & Company. The versatility and style of their collection will not only enhance the day to day fashions of our diverse cast of characters, but also afford our audience the opportunity to find the fashions they see on ALL MY CHILDREN in the New York & Company stores throughout the country," says executive producer Julie Hanan Carruthers.
During the month of March, 2009, the women of the fictitious town of Pine Valley will go about the trials, tribulations, romance and celebrations in their lives while wearing the New York & Company collection. From Kendall Hart Slater (Alicia Minshew), a stylish and savvy business woman to Lt. Taylor Thompson (Beth Ehlers), an Iraq war veteran, New York & Company will style each character with as much flair as the lives portrayed by these characters. Select items will be on sale through ABC.com. Click on the shop button then go to the "Seen On" section of the ALL MY CHILDREN page.
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UPFRONTS: NBC FOX Univision Telemundo ABC CBS TBS/TNT CW USA
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